It has been over 2 months since the outbreak of coronavirus in the world. Every country is trying its best to fight the global pandemic. No country has been safe from the outbreak. The economy of every country has been hit badly by the global outbreak.
Almost every sector is going through a bad phase because of the outbreak. All the businesses and companies are trying to survive this phase. The profits are bad, sales have gone way down, there are fewer jobs in the market and because of all this, the economy of every country is suffering from a loss, no one had ever imagined.
Problems are arising, but this does not mean that businessmen should leave their business? No, you should find innovative ways to continue the business. You should find ways to turn the problems in your favour. There are many businesses that are earning good profits from their business even after so many problems.
But how are they doing so? This article will list all such innovative ways to work the obstacles in your favour.
Turn Opportunities into Profits
You should work to convert every possible opportunity into profit. People are scared because of the pandemic. Everybody is scared to go out. Indulge practices that will attract more customers to your business in such a hard time. For example, provide sanitation facilities for the customers coming in.
This will make the customers more secure and they will prefer your business over others. The customers will feel safe working with you. You should not do this during the time of pandemic only, but tell your customers that it will be a regularity now. Even after the pandemic is over, the customers will still be trusting you for the services.
Work on Pending Projects
It is not false that the sales have dropped because of the pandemic, use this to work on the pending projects like work on the website for the business, updating the system, or something else that was a little hard to work on in regular days due to regular coming and going of the customers. Get working on that. Think ahead. Make the best use of the drop.
Recruitment and Prospecting
Recruitment, sounds a little odd right? How can we recruit in such a hard time when the profits are already low? Think of it like this, there is low demand but a higher supply. individuals are looking for jobs and you should look for recruitment too. Call more and more potential buyers and try to convert them into customers.
Make Goods Portable
If possible, convert your goods into a portable mode. A lot of restaurants and diners are making their food and drinks portable as no one wishes to sit on the premises for consumption. You should do that too. Take-away is a good option during this outbreak.
Provide Something Unique
Regular products will be provided to the customers, but provide something brand new to your existing customers. You can offer meditation classes, send care gift boxes, and other techniques that can help in retaining old customers as well as bringing new ones.
Provide Attractive Packages and Deals
The customer’s main motive is to get more at less price. Then do so. Provide attractive bundles and packages that one can not refuse. Provide deals and discounts to your existing customers. Provide discounts if you fail to deliver the product on time. These ways will keep the customers motivated in your business.
If you are dealing with some kind of technical products then you can start giving tutorials on how to maintain them while the customers are at home. You can also start tutorials for the new customers on how to operate the products provided by you.
Connect on Social Media Platforms
In this state of the pandemic, people are afraid to come out of their houses. More than half of them will be active on different social media platforms. Contact them through social media.
Make them aware of different offers and services. Introduce them to your business and its dealings. It will motivate them to get your products not only when the pandemic is over, but also during the pandemic.
Think Ahead of Your Competitors
The pandemic is hurting you as well as your competitor’s business too. They will also come up with new and innovative ways to increase sales. So should you. Think ahead. Keep an eye out on your competitor’s policies and work better than his methods. This will surely bring an increase in the sale of your products.
Work on Current Market
It is not wise to set up the business in a new market. Work on increasing sales in the current market only. It is very risky to set up a business in a new market during the pandemic. Put your whole force to double up in the current market.
Take Your Business Online
The countries are going into lockdown. Lockdown is the only way through which this pandemic can be controlled. When nobody will come out of their home, then how will you sell your products? It is very wise to take your business online. All the people will be locked in their homes with their phones and
The countries are going into lockdown. Lockdown is the only way through which this pandemic can be controlled. When nobody will come out of their home, then how will you sell your products? It is very wise to take your business online.
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All the people will be locked in their homes with their phones and laptops. More and more potential customers will come across your business if it is available online. So, putting the business online is the best way to get a hold of customers in such a hard time.
Aware the Customers
The customers are terrified of the virus, you can help in reducing their fear by informing them about the dos and don’ts of the virus. You can suggest ways through which they can be safe at their house. Informing them will create positive motivation for your business. Your decision to inform them will create a positive image for your business that will increase the sale of your products after and during the pandemic.
Get ‘oh my god I need that’ factor
Every businessman has an ‘oh my god I need that’ factor. It is one factor that is the most beneficial but hard to get for your business. Try to procure that factor during the outbreak as it is the most beneficial factor for your business.
Provide the services online
If you are dealing in some kind of service, then you should try to provide those services online for example if you are an insurance agent then you can provide insurance services online. You should provide more and more services online so that more and more customers get attracted to your services.
The above-listed ways are going to help you very much to increase the sale of your business and will help in holding the market during such a state of this global pandemic. If you still need some expert advice to take your business to a whole new level then you should contact the professionals at SAG IPL.
The experts at SAG IPL will give you the best advice to improve your business. Don’t hesitate, contact us at firstname.lastname@example.org and we will figure out the details and work our best to provide quality assistance.