Getting a website is usually the first step in getting your business online or starting an online business from scratch. Your business website should be simple, attractive, user-friendly and informative and must clearly reflect your idea.
Why is it important to have a business website?
When it comes to building an online presence for their business, most people take the easy route by simply creating a business listing on Google and pages on social media sites. While that can certainly help improve your business reach, it’s not nearly enough if you are looking to build a solid online reputation for your business and want more leads, traffic or sales.
A business website is what you need.
According to a study, more than 80% of consumers research online before buying from a product. Just imagine how many leads or traffic you can get by having a dedicated website that ranks well on Google. Another study suggests that having a website can help increase your business turnover by up to 50%.
When it comes to getting yourself a website, the common questions that may hit your mind are: how much will it cost? Can I get a business website in my budget? What is the best option – a freelancer or agency? Can I build the website myself?
If you’re wondering the same things, you’ll find all the answers here. In this article, we analyze the cost of developing a website in different conditions and with different options to make the job easier for you.
Let’s get started – 2020 Updated
What is involved in developing a website?
When looking to develop your own website, the first thing you should know is that web development is not a one-person job. Developing a fully-fledged website usually involves multiple professionals performing different tasks, such as:
- Project manager (planning, research, management, etc.)
- Designer (logo, web layout, etc.)
- Developer (coding, front-end, back-end/database, etc.)
- Content writer
- Testing team
- Deployment (hosting, maintenance, marketing, etc.)
How much does a website cost?
So, when trying to analyze the cost of website development, you need to consider the cost of all the above processes.
In addition, the cost of building a website will also depend on a number of other things, including the type of site, type of web developer/agency, location of web developer, types & number of features, etc.
On average, you can expect your website to cost in the range of $250 to $5,000, depending on the above factors.
Website Development Cost Based on Type
The type of website you’re looking to develop will be the primary factor in deciding the cost. In this article, we will discuss the cost of development for the following four types of websites: basic, small business, e-commerce and custom websites.
A basic website made in HTML and consisting of two to five pages comes with simple features, and therefore, does not cost much.
This type of website is ideal for businesses that do not perform any transaction/trade online and need a website only for informational purposes or to get leads.
The core elements include a homepage, a landing page, contact page. The website must include the required information about your business, products & services that a prospect may need to decide whether they should buy from you. And if so, provide contact information for them to connect with you.
Depending on the option you choose (freelancer, DIY or web design agency), the cost of developing a basic website may be in the range of $250 to $500, excluding the domain and other costs.
Small business website
If you’re looking for a website with slightly more advanced features than a basic website, such as a database, social media integration, map integration, content management system, etc., for your small business, the cost will depend on factors such as developer type, number of pages and features.
Small business websites are ideal for startups and freelancers who need a simple yet feature-rich website but do not want to spend a lot of money. For this, you can choose from options like a freelance developer or a web development agency.
The cost of creating a small business website, depending on your choice of developer, maybe in the range of $500 to $1,500, excluding the domain and other costs.
When selecting a small business website development company, make sure to look for agencies with good experience and understanding of your particular market. Read online reviews about the company, its services and check out their past projects if possible.
E-commerce website development
An e-commerce website is an online portal through which a business sells its products and/or services to consumers online. The cost of developing an e-commerce website will depend on many factors, such as the number of products/services you’re going to stock (number of pages), features & functionalities (shopping cart, payments, order management system, delivery, tracking, chat support, etc.), and more.
If you are a small business just looking to get started in the e-commerce space with a basic website with limited features, the cost will be lower as compared to the cost of building a fully-fledged online shopping website like Amazon.
Before you start looking to hire a web developer for your business website, make sure you have all your priorities sorted out. For example, what features and how many pages you want in your e-commerce site, whether you want a blog as well, do you want SEO and social integration, and so on.
A prospect web design agency would want to know these things before they can give you the best price quote for website development.
In general, the cost of e-commerce website development may range from $1,000 to $5,000, excluding the domain fee and other charges.
If none of the above options (website types) are what you’re looking for, maybe you need a bespoke website with specific functionalities, features, and design. If so, make sure to convey the same with your web developer.
The development of a bespoke/custom website involves creating web design from scratch and adding specific functionalities & features as required by the client.
Bespoke websites are generally richer in functionality and have a strong database and an unlimited number of pages, which means they require more time and effort to build. The cost of developing such a bespoke website may be in the range of $5,000 to $15,000, depending on the specific requirements of the project.
Since developing a custom website is resource-intensive and long-term work, hiring a professional web design agency is almost always the best option to ensure you get the best quality services at the best price.
Besides the development cost, there are other costs associated with running a business website. These include hosting & domain charges, maintenance cost, content updating cost, etc. All these other costs are discussed in brief below.
Website Cost Based on Developer
When looking to create a website, you have multiple options. You can choose to hire a web designer (freelancer) or a professional web development company, depending on your specific requirements and budget.
Also, you can consider hiring an in-house team of developers, designers, and content writers if that suits you. Here, we discuss each of the options, in brief, to help you make the right decision.
Freelance web developer (designer + content writer)
Hiring a freelance designer and developer is one of the most affordable options for creating a simple, basic website. You may, however, need to do some research in order to find a perfect freelancer for your needs.
And in most cases, one person will not be enough for the entire project, so you may need to hire separate professionals for different tasks such as web design, development, content, etc.
Freelancers usually charge on an hourly basis. In this case, the typical cost of a web developer/designer may be in the range of $10 – $50 per hour. So, if you are looking to build a simple website with basic features, it may take anywhere between 20 and 50 hours, and so the cost may be around $200 – $1000 for the entire project.
The in-house web development team
Another option for website development is to hire an in-house team. This will involve hiring a team of 4-5 professionals, including a web developer, designer, content writer, etc., for a basic website. You may also need to hire a dedicated project manager if you have no time to oversee day-to-day processes.
As you can see, hiring and managing an in-house team for website development can be a hectic and costly option, which may not fit everyone’s needs or budget. This option is ideal for large enterprises with ample resources and money.
The cost of web development through an in-house team can go very high, possibly in the range of thousands of dollars.
Cost of hiring a web design/development agency
One of the reasons why most people opt for professional Sandford web design/development services agencies for building their websites is high experience and credibility.
This is something most freelancers lack. Having good experience and a lot of resources, expert developers, designers, content writers and marketers at their disposal, a web development agency is all you’ll ever need to get a professional-looking website for your business.
Another benefit is that the agency will handle the project management as well, so you need not give a lot of time tracking or managing day-to-day reports.
The cost is one of the benefits of choosing a Sandford web design services agency, as the cost of hiring a professional agency is usually higher than the cost of hiring a freelancer or doing it yourself. But, in the end, it’s worth it.
And who knows, with some research, you may even find a good web design agency in your budget. Since these companies offer a complete project quote, you can easily compare and find the right agency in your budget.
Depending on the type and location of the web design agency, the website cost may range from $300 to $5,000.
Do it yourself
When you’re on a tight budget, building a website on your own may seem like the best option. But, it’s easier said (or thought) than done.
However, if you think you have good enough knowledge/understanding of web development and have the time to do it yourself, there is no harm in trying.
The cost, in this case, will depend on the type of software/platform you’re planning to use for developing your website. There are many website builders out there, some of which even allow you to create a website with zero technical/coding experience.
The option is ideal for creating a simple website based on pre-designed layouts/templates. On the other hand, if you have some coding knowledge, you can develop your own basic website for almost zero cost.
The cost of creating a website on your own may range from 0 to $100, depending on the option you use.
Other Costs associated with web development
Once your website is ready to be launched, you’ll need a number of things to get started. These include domain, website hosting, and some other optional things.
Besides the one-time development cost and domain/hosting charges, you must also consider the regular website maintenance and marketing costs.
A domain name is the online address (URL) of your website. You may have to pay an extra amount of $10 – $30 a year for buying a domain name.
For websites like e-commerce and news portal, where security is quite important, you should also consider getting an SSL certificate (https) for your website, which may cost extra in the range of $20 to $300 per year.
Hosting is the ‘space’ where your website will be parked online so that it can be seen and accessed by the users. The cost of website hosting may be in the range of $5 to $300 per month, depending on the type (shared hosting, VPS, cloud hosting, dedicated hosting, etc.)
Content Creation & Updates
If you are hiring a freelance developer, you may need to hire a content writer separately for creating content for your website. In the case of an agency, the content cost is usually included in the project price. A content writer may ask for $10 to $50 per hour.
Most agencies now offer SEO-based web design services, so you may not need to Hire Digital Marketing Services separately, unless you’re looking to market & promote your website in the online space.
separately, unless you’re looking to market & promote your website in the online space.
Regular maintenance of your website, including platform updates, content updates, design changes, etc. can be handled either by your in-house team (if you have one) or by the same web design agency or designer who built your website. Website maintenance is a recurring activity, and the cost may vary between agencies.
So, now that you have a pretty good idea of how web design works and how the cost of different web design processes are calculated based on the underlying factors, you can properly negotiate when hiring a web developer or agency.
If you are looking to hire a reliable and reputable web design agency in the UK or need to consult your web development requirements with a specialist, contact us at SAGIPL UK.