
Positive word of mouth marketing, as you may already know, refers to the process where a new sale of a product/service occurs through a referral from an existing customer or user.
This happens when one of your customers actually likes your product or service enough to refer it to others, who also end up buying from you.
Positive word of mouth marketing is one of the best ways to organically market your business and generate leads that convert.
After all, what can be a better or more organic thing than your existing customers advocating for your services and helping you get new customers?